Who we are

Boyan Stoev, co-owner, founder and manager of Magic Tours Ltd, has been in the tourism industry since early 1980s. In 1992, after the fall of communism in Bulgaria, he founded Magic Tours Travel and Tourism Company. His university background is literature (Sofia University) and economics (University of National and World Economy). He has specialized in business management in the United States (University of Delaware) and in tourism management in the United Kingdom (University of Surrey).

Valentina Stoeva, co-owner and marketing manager of Magic Tours. She holds MA in journalism and communication studies, Sofia University, Bulgaria. Valentina studied Women’s Studies at University of Kent at Canterbury, UK.  Before the Changes in Eastern Europe she worked two years as a journalist and 13 years at Institute of Sociology, at Bulgarian Academy of Science. While working as a journalist and sociologist she was welcoming colleagues   from all over the world and helping them to see Bulgaria, she was organizing their programs, meetings and etc. After the Changes in Eastern Europe she realized that this could be her job – welcoming people from all over the world, showing them the culture and everyday life of Bulgaria. Valentina and Boyan Stoev have a son and a daughter.

Diana Stoeva, co-owner and Marketing Director at Magic Tours. She has graduated in Public Relations at the Sofia University and  in  Artistic psycho-social practises at the New Bulgarian University. Since 2005 she has been working as a Tour Manager  at Magic Tours. She has been travelling in Bulgaria with Magic Tours' groups.  Diana is responsible for the educational part of Magic Tours programs. She is also involved in the communication policy and marekting  of the company. Diana is an author with over 100 publications about culture and social issues at the daily newspaper Dnevnik www.dnevnik.bg and the magazine Spunk. She is concerned about environmental issues and is involved in projects using art as a mean for social change. Diana is fluent in English and Dutch.